Candle Fundraising

Candle fundraisers are a great way to sell products and make money for your school, club, or other group organization.

Candle fundraising is successful because you can create multiple sales with each customer and prices can be marked up enough so that profits are great.

Provide samples
A great sales tool is samples, a simple sample can double your sales making you twice as much money for your fundraiser. Samples give people a chance to try out your product before buying, which can make all the difference. Candles are a product that sells based on personal preference to smells and a fragrance, so allowing customers the chance to try the candles is a great way to get them hooked on your product.

Sell a second product
Add on sales are a huge part of marketing and sales campaigns. Not everyone is going to like candles, or need anymore when you are selling them. So, make sure you give those people another option and sell them something else.

You should never limit your fundraising efforts to a single item, variety is key and the best sales tool in your corner. Expand your candle sale to include items that are related to candles, such as candle holders, potpourri, scented powder and other forms of house fragrances.

Offer sales incentives
A great way to increase the number of sales and the dollars you bring in for your fundraisers is to offer some sort of motivation to the people who will be doing the selling. Price incentives are a great motivator, and sometimes they are the difference between a member selling a few units or getting out there and really pushing for sales from everyone they know.

Incentives can be offered in two ways, either by the candle supplier who will determine a set amount of prizes when you reach a certain amount of sales or by your organization itself. When you decide to offer incentives yourself, you have to decide if you will offer prizes for selling a certain amount or prizes just for top sellers. Either way, the prizes definitely serve as a motivator your members.

Reach a bigger audience
One of the best ways to increase sales besides direct selling is to hold booth sales at local retail stores and other high traffic spots in the community. Make sure you get the permission of a store manager before you se up a booth, and remember that location and visibility are key to a successful booth sale.

Candle Fundraiser Summary
Candle sales are a great fundraiser, and using the few tips mentioned here can really help your fundraiser do better. With just a little more effort and time spent at the beginning, you will notice the monetary results in the end.