Capital Fundraising

All capital fundraising campaigns need a well laid out plan that clearly states the goals and objectives of the campaign and details how all points are going to be met.

Because of the enormity of, and huge amounts of money that capital fundraising campaigns seek to raise, it is extremely important that a plan is created and used.

A capital fundraising plan seeks to provide everyone involved with a system of checks and balances for the entire process of the campaign. It also serves as an agenda and a source of organization for a process that can become very disorganized and confusing. If you will be creating your own plan, there are somethings that you need to consider and include so that your capital fundraising campaign is a success.

The first thing you want to get set up in your plan is organization, which will help set the tone for the plan and the campaign itself. Clearly state the reason for the capital fundraising campaign and list all the objectives of the project. This part of the plan will give every member of the board, and members of the organization who might not be directly involved, an idea of what needs to be done and how it is going to be done.

The next part of organizing a campaign plan is to make sure that all the goals and objectives are feasible. You do not want to have a campaign plan that is full of holes and dream projects, instead keep your plan on the conservative side. The entire fundraising plan needs to be realistic, otherwise it is going to be hard to get members to become involved and stay dedicated to the project. Make sure your plan includes the role that you expect everyone involved in the capital fundraising campaign to take.

To further include the community and get a better idea of where your members stand on the capital campaign fundraiser and your overall project, try surveying your members. Not only will this give you an idea of what they think of the project and your goals, but it will give you some input on just how much support you can expect from those members who will asked to be a part of the fundraising.
The last part of your plan can include a call for volunteers and help, which is one of the most important parts of the fundraising itself. This part will outline just how much of the project will rely on the community and members and what they can help with. Without volunteers and manpower your campaign will not be able to move forward, so make sure you designate a good amount of you proposal to outlining exactly what you need and expect from volunteers.

As long as you remember these key things when creating your fundraising plan you will be on the right course. Stick to the plan and your capital fundraiser will be a success.